The Animation Business
Successful animated feature films, such as Disney's The Lion King, Beauty and the Beast, Toy Story, Finding Nemo and Shrek have become some of Hollywood's top moneymakers. A single animated feature film has the ability to generate billions of dollars worth of consumer spending. Such revenues are derived from marketing campaigns surrounding the theatrical release of the animated film, which, in turn, drive demand for home videos, television, toys, and other film-related merchandise. Animation has taken the lead in the entertainment industry with top earnings in the box office. Dream Balloon Productions, Inc. business model will emulate the same structure of Pixar animation studios. Pixar's animated films have earned more than $3.4 billion at the worldwide box office.
The History of Animation
Since the release of Snow White and the Seven Dwarfs by Disney in 1937, animated films have become one of the most universally enjoyed forms of family entertainment. Disney has a long history of developing, producing, and distributing films such as The little Mermaid, The Lion King, Cinderella and Peter Pan. The stories and characters of these popular animated feature films have become part of out modern mythology, enjoyed generation after generation. Traditionally, these popular animated feature films have been created using the time-consuming and labor-intensive process of two-dimensional, hand-drawn cel animation. In today's market, Three-dimensional computer generated (CG) art has been the leader in animation development.
